Lilith Games is China’s third-largest game developer and publisher by revenue. Because of Lilith Games’ award-winning mobile games, more than 100 million people worldwide have experienced the thrill of gaming. Since the company’s foundation in 2013 in Shanghai, China, the company quickly grew to hold several best-selling titles in its portfolio, including Rise of Kingdoms, Art of Conquest, AFK Arena, and Soul Hunters.
Lilith Games – A promising developer and publisher of video games
Lilith Technology (Shanghai) Co., Ltd. (AKA “Lilith”) was founded in May 2013 to provide players all over the world with an unparalleled gaming experience through engaging and diversified mobile games.
Lilith has produced and published many critically praised games, including Soul Hunters, Abi: A Robot’s Tale, Rise of Kingdoms, Art of Conquest, AFK Arena, and Warpath since its inception. According to App Annie’s State of Mobile 2021 study, Lilith Games ranked 10th in worldwide game publishing firm revenue.
Lilith makes and distributes interesting independent games, such as Isoland 2: Ashes of Time Lite and Mr. Pumpkin 2: Walls of Kowloon, in addition to commercial gaming success.
Crash course of the company’s historical progress
It’s 2014, and Soul Hunters, Lilith’s debut game, is released, marking a watershed point in Chinese mobile gaming history. Two years later, Lilith broadened its activities to cover publishing and development, launching a new business strategy of “create in-house, publish globally.” Another year after, Art of Conquest, a revolutionary strategy game, came out as the latest release for the game developer. The title immediately received front-page prominence on the App Store and Google Play in over 140 countries. The same year, 2017, Abi: A Robots Tale was launched, and it was named Apple’s “Best Indie Game of 2017.” From there, the wheel starts spinning wildly, bringing colossal success for Lilith Games over the next 3 years:
- 2018: Rise of Kingdoms’ international release breaks all previous Chinese mobile strategy games records.
- 2019: AFK Arena is a global hit, soon dominating the idle gaming genre in marketplaces worldwide. The success catapults Lilith to the eyes of the authorities behind the LinkedIn Top Companies in China chart, making Lilith Games the only gaming company featured on the ranking.
- 2020: The BrandZ Top 50 Chinese Global Brand Builders features Lilith Games.
After such an outstanding performance, the company went low on the news until the beginning of this year. Then, around April, rumors started that Lilith Games is preparing to launch a new gaming brand that will focus on creating localized, exciting games for players worldwide.
On April 25th, 2022, Lilith Games announced the establishment of Farlight Games, its new global game publishing brand. The formation appointed is the next crucial step in the company’s ongoing mission to provide the most significant games to people worldwide.
The launch of Farlight Games represents a significant upgrade to our strategy of ‘global localization’. We want to recruit top talent from around the world to provide more localized service to players around the world.
Kenny Wang, Farlight Games Founder and CEO
What games has Lilith made?
Besides the well-known names we’ve mentioned a couple of times earlier, Lilith Games is working with some of the most creative and productive gaming minds. Some of the big names after launching the subsidiary brand Farlight include Dislyte and Farlight 84, which were released internationally. In late April, the game developer announced that the new daughter company plans to release Boom Party and another game codenamed “SAMO,” amongst other new titles.
Still, behind the successful outcome of the company, a sustainable approach and a plan for strategic growth lie that has brought the following less-known titles to gamers worldwide to date:
- Isoland 2: Ashes of Time – Isoland 2: Ashes of Time is a stunning puzzle adventure game. Experience a one-of-a-kind blend of engaging puzzles, a philosophical fable, and amusing storytelling that transports you to a lovely hand-drawn island full of delights. Discover traces of a vanished civilization and tinker with intriguing machinery to uncover long-forgotten mysteries on a fascinating adventure through time and space.
- Mr. Pumpkin 2: Walls of Kowloon – An indie point-and-click adventure that flies you back in time to explore Kowloon Walled City’s chaotic web of human life. The in-game cyberpunk aspects give the world’s recognizable characters and realistic sceneries a touch of the fantastic, where everyone has a story to tell and a mystery to solve.
- Tales of the Mirror – Tales of the Mirror is a landscape-mode visual novel game. As a player, you must solve a series of mysteries south of the Yangtze River during the mid and late Ming Dynasties. You meet Ren Sanniang one day while admiring a lake view (a female NPC). You decide to assist her in redressing the injustices her family has suffered after she tells you her heartbreaking story.
- Abi: A Robot’s Tale – One-of-a-kind and a mysterious indie game where an outmoded domestic robot Abi meets the hibernating industrial robot DD one day in the distant future, and the two of them escape the warehouse where they had been imprisoned. When they emerge, they find that humans have inexplicably vanished from the planet.
- Soul Hunters – An unique Action-Strategic RPG where you conquer kingdoms lost to a mysterious curse and find a new adventure around every corner. You can create and lead your party of legendary Heroes, all while meeting the 80 million players already playing the game in battles.
Who owns Lilith games?
Lilith Technologies (Shanghai) Co Ltd’s Founder and CEO is Wang Xinwen, 28. In May 2013, shortly after leaving China’s Internet behemoth Tencent Holdings, he launched the startup with two colleagues. Dot Arena, his company’s flagship mobile game, was an instant hit nationwide.
How much is Lilith Games worth?
AFK Arena earned Lilith Games more than $1,400 billion in revenue, which is substantial. In 2019, AFK Arena started slowly by making ‘only’ $10 to $20 million per month. However, in January 2020, that number shot up, reaching $75 million. After that, it’s all going uphill real fast to accumulate that 1,45B in USD. Even though there is no official net worth declared for the Chinese company, according to SensorTower, Lilith Games has made #25 million in revenue for the last month alone.
Conclusion
Lilith has a total of 72 apps, including 38 iOS apps and 34 Android apps. Their top-grossing app last month was Rise of Kingdoms, and their most downloaded app was Dislyte. The game developer Lilith Games is constantly cooperating with various gaming studios, including Ubisoft and Camex Games, to strengthen the brand presence in each part of the world. Even their subsidiary, Farlight Games, based in Singapore, is on the verge of explosive growth.
The ultimate goal of the Chinese game developer is to provide enhanced, localized services and enhance gaming experiences for users worldwide by cooperating with global partners.
